Running Meta Ads for mobile apps is easy!

🚀 Road to 1,000,000 @Votap users - Day 98 | Current: 1578

At least that’s what I thought when I started. Someone sees your ad, downloads the app and then you somehow need to tell Meta what they actually do inside it so Meta can find more people like them.

And then Apple enters the chat. ATT is that scary “Ask App Not to Track” popup almost everyone immediately rejects because it sounds like the app is about to learn where you live and follow you around. 🤣

In reality, for us it’s about allowing better attribution, like understanding whether an ad led to an install, registration or vote. If they say no, privacy-preserving systems like Meta AEM and Apple SKAN still provide signals. I’ve been piecing this whole pipeline together across AppsFlyer, RevenueCat, Meta Developer and finally Meta Ads.

Definitely not just “run ad → get users.” 💀

Want to be one of those users? Try Votap. Download it from the App Store!

More tomorrow.