Is AI quietly saturating SaaS… or am I overthinking this?

Lately it feels like every week there’s a new “AI-powered” SaaS launching.

Same landing page formula.
Same promises.
Same “10x productivity” pitch.

And what’s interesting is — the number of products keeps increasing… but I’m not sure demand is increasing at the same rate. It feels like we’re repackaging the same value just slightly different positioning.

New UI.
Different niche angle.
“Built for X”.

But underneath — same core solution.

I’m building too, so this isn’t criticism. I’m genuinely trying to understand the market. Is AI expanding the market size?

Or are we just slicing the same pie thinner and thinner? Curious how other SaaS founders are thinking about this.