Are we entering the era where PMs and Designers are expected to build — not just hand over specs?

I’m seeing a noticeable shift in job descriptions lately.

There’s a growing demand for “Product Engineers” (or Product Builders) — people who can take a feature from spec all the way to shipping.

Sure, a lot of this momentum comes from software engineers using AI to speed up their workflow…

…but I’m convinced PMs and Product Designers are going to step into these roles too.
Strong product sense, design intuition, and prioritization are becoming just as important as deep engineering knowledge.

With tools like Cursor, Claude Code, and Figma Make lowering the barrier to building, “vibe coding” is becoming a real, marketable skill.

So I’m curious:

• Have you ever landed a job, contract, or opportunity because you could quickly “vibe code’’ a prototype or MVP?

• If you’re hiring: do you actively value “product building” skills for roles like PMs or Product Designers?