Are AI chatbots overkill for repetitive website enquiries?

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I keep seeing small service businesses answer the same website enquiries over and over:

  • pricing

  • availability

  • bookings

  • policies

  • services offered

The default solution today seems to be:

  • add an AI chatbot that tries to answer everything, or

  • add live chat and have someone answer manually.

But I'm wondering if AI chatbots might actually be overkill for a lot of these situations.

If most website enquiries are repetitive and the answers rarely change, do businesses really need an AI that improvises and generates answers?

Or would you prefer something that:

  • only answers using information you've approved,

  • handles repetitive enquiries automatically,

  • and leaves anything unusual for a human to handle?

Where would you draw the line between:

  • repetitive enquiries that should be automated, and

  • conversations that genuinely need a human?

Curious how business owners think about this tradeoff.

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