With Mixpanel, the first step is a tracking plan: decide every event, implement it, keep it in sync as the product changes. For a data team that makes sense. For a founder shipping alone, it s the thing that never gets done.

UserJourney works out the journey from one script and your payments.

What that means in practice:

Amplitude is built for product and data teams, with all the power and setup that comes with that. Most of the founders we talk to don t have a data team. They have five minutes between shipping and support.

UserJourney is built for them:

• Set up in five minutes: one script, no data team

• Who s stuck and who s at risk, flagged for you, without building cohorts

• Stripe and Paddle in one click, with trials, failed payments and cancellations per person

• Recovery emails built in, not a paid add-on

• Visitors free and unlimited

Most SaaS founders we talk to still have Google Analytics on their site, and still can t answer the questions that matter: who signed up, where they got stuck, and which channel brought the ones who pay.

That s not GA s fault. It counts traffic, and it s very good at it. But it doesn t know your users by email, and it doesn t see your payments unless you send them yourself.

PostHog is great, and it can do almost anything. The catch for a small team: you have to build it first. Configure events, design funnels, create cohorts to find the stuck users before you learn anything.

UserJourney goes the other way: answers on day one.

Side by side:

Hi everyone

While running our previous product, PluginAnalytics, we kept hand-coding the same admin panel: where do users come from, where do they get stuck after signing up, and who is about to pay? Every SaaS founder we talked to had built their own version of it, and none of them enjoyed doing it.