🧠 About launching without being ready

This morning I did not plan to launch.
I genuinely thought I needed at least another week.
I still have pages to redesign, feedback to implement, UI to clean up.
I was stuck in a cycle:

Test. Get feedback. Fix. Get new feedback. Repeat.

I kept telling myself “one more round and then I’ll launch.”
But the truth is… that cycle can last forever. So here's what I did: I asked myself "if I had to make 30 days of progress in one day, what would I do?"

The answer was obvious: launch, get real users, get real data. I would stop overthinking and start moving.

Just action. No emotion. No comfort. No doubt.

Launching today felt scary, but waiting another month would have been worse. I was postponing because I didn’t want to fill a leaky bucket:

having people signing up, trying it, and never coming back.

But even if one person stays, it is a win. And maybe more will stay. I can only know if I launch.

I also didn’t want to be overwhelmed with feedback. Especially feedback I already know that I need to improve. But avoiding it doesn’t make the product better. Shipping does.

So I’m opening the doors. Right now. And I will learn from what happens next. About the product. About my customers. And about myself.

If you have launched before, tell me how you handled the “not ready” moment.
If you are thinking about launching, tell me what is holding you back.
If you try Merra today, tell me what feels good and what feels confusing.
I am here all day.

Let’s talk.