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UGC Rate Calculator - UGC rates by tier and deliverable, plus a rate card builder

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How much should a 30-second UGC video cost from a nano creator vs a 100k creator? This page answers it two ways: a benchmark table (9 deliverables x 4 tiers, low/typical/high) and a calculator that turns deliverables, usage rights, exclusivity, rush and raw footage into an itemised rate card you can copy and share. Methodology is on the page. No signup.

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We index 24,000+ UGC creators and most of them are nano and micro (median around 1,400 followers), which is exactly the tier with the least pricing transparency. The benchmark numbers are estimates from our calculator model and public rate cards, not scraped from creators, and we say so on the page. Tell us where the numbers feel off for your market and we will adjust.