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Influencer Rate Calculator - What an Instagram or TikTok post should cost, formula shown

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Every influencer rate calculator we tried is a black box. This one shows the formula. Enter platform, followers, engagement (or let it assume a platform-typical rate), content type, usage rights, exclusivity, niche and country, and get a low/typical/high per post plus the rate per 1,000 followers. Flip to Creator mode to see what you could earn. Then compare with UGC rates, which do not require paying for the audience at all.

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We made this for brands deciding between influencer posts and UGC. The honest answer is often "you are paying for reach you do not need," so the calculator ends with a comparison to UGC rates. Creator mode is there because creators asked for the same math from their side. The multipliers are all visible under "How we calculate"; argue with them in the comments and we will update.