@blendahtom The 'why' is that it offers a differentiated/great experience for your users. Also the Affiliate $ you mention is the 'kick back'. The money goes to the App Developer, not the user.
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@chrissaad@blendahtom I find them obnoxious because I use Lyft, and never Uber. Hope Lyft pushes this out, too, to make the experience good for all users, not just Uber users.
@chrissaad@blendahtom so the only problem I see with saying "this offers a differentiated experience" is ... don't you want EVERY app to integrate this? At which point it's not differentiation. That's awesome for you if it happens, but if your value prop is differentiation, that may be a hard sell without some sort of exclusivity or something baked in. Does that make sense?
Imagine every app that has an address in it adding a Ride Request button. That's huge distribution for Uber, and a good experience for app users... Further, this is interesting because it's an example of an API that really makes the most sense in a mobile app, where the user's location data is available. Of course, there are SDKs like Fabric that are targeted at mobile apps, but this kind of feature is unique to the mobile context. It'll be interesting to see how the Uber platform continues to evolve and provide points of integration for third party devs.
What a great idea. In addition to what @afhill said, think this is the beginning of a BIG trend. Eventually all apps will be integrated one way or another. @_btsta@oplante ThingThing keyboard is one of the pioneers in this as well- giving users the ability to access their most used apps apps in other apps. Don't think "Even Deeper Linking" is the right term, but this is a beginning of a trend. @chrismessina@bestebreurtje@chrissaad
What a great product! At @thingthingapp, I confirm we're working hard on making your life easier and this will help us a lot! Thanks @chrismessina and @prokotasic for sharing!
@michalnaka Right now the button is very simple/static. You can imagine all sorts of improvements to bring more of the Uber experience/live metadata into the button over time.
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What i miss most in the UBER APP is that i can only have two locations. Home and Work. - First when seeing this i thought integration would be as easy as a integrate FB Like button to a page. Would be great if there would be a simple Button where i could request different rides. Basicaly i have my own "website" with my favourite rides and could get them just with a simple push of a button.
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