Uber Beacon is a new light-up windshield icon that glows in a color chosen by riders in the Uber app. Beacon’s color-matching technology makes it easier—and faster—for riders to find their drivers, especially at night and in crowded areas.
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I like the idea. I moved from a state which required front license plates to a state which doesn't.. Makes it very difficult to tell which prius is your prius.
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Bad Idea. The whole point of UBER is "Your personal driver". It allows you to ride around your city looking larger than you probably are. This helps defeat that. I don't want people to know I just pulled up in an Uber. Might as well paint all Uber's orange. This should instead be an AR feature because the problem is real, the solution should be low key.
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Lol, sorry...but in most countries, only wear that thing if you're in for a broken windshield and a pickaxe in your bonnet :)).
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Good to see this finally coming out, saw it mentioned years ago -- it'll def be useful in NYC.
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it must take her forever to get ready in the morning...
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ZEPETO