Uber Beacon - A light to find your Uber easily

They announced this last year. Plate and car colour enough for me.

Wait so...It's a light to show you where/which car your uber is. Doesn't uber have that thing where there's a big icon on your phone that works pretty accurately with GPS? Also, licence plate number? As if their burn rate wasn't high enough!

I had to laugh... Again, a company taking something that has been around for ages, making it hipster and suddenly they have invented boiling water. Taxi signs my friends, taxi signs. Folks at Uber, I will make this simple and cheap for you. Borrow some inspiration from taxis around you. See the bright signs on the roof? - Yes, you can clearly see them at night. Well, there you go...

I literally gave Uber this idea in 2013. I even called it Uber Beacons, and I made sure Travis and the team saw it. I am taking 100% credit for inspiring them. lol. Tru dat. Here's my idea from my 2013 tumblr: https://sefsar.tumblr.com/post/6... Here's my Tweets to Travis about it: https://twitter.com/YS/status/39... (The URL in my Tweet is broken because I no longer use custom domains on my Tumblr, so just use the link above.)

Hmm nice. However. What's the real plan here? Getting a uber beacon into every car just for a "windshield light-up"? What more could Uber do with a beacon?

This is super useful, especially for someone that can't figure out cars make and model on sight. :) Like me.

How does this differ from the light-up Uber logos drivers have had on their inside windshields for the past 6-12 months?

A light-in-fog projection of name/colour vertically into the sky (hologram like) from the top of the roof would have been way cooler

Reading this *before* breakfast made me see Uber bacon...lol

waiting to use it, hope this will come to India..