TUREA
Make phone-free a habit
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Marius Jacke

TUREA - Make phone-free a habit

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Most products try to reduce screen time with blockers, limits, or productivity tools. TUREA is different: it helps people build the habit of putting their phone out of sight for real-life moments. It combines gentle habit-building, post-session reflection, guided Journeys (7–90 days), and “Moments Together” with friends. It’s not about fighting tech, but about making presence a habit.

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Marius Jacke
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I built TUREA from a feeling I couldn’t ignore: it wasn’t screen time itself that bothered me, but the constant sense of being reachable and having my phone always nearby. During two weeks at a surf camp in Portugal, I experienced how freeing life feels when your phone simply stops mattering. Back in Berlin, that feeling disappeared almost instantly. App blockers helped briefly, but they never changed the habit. The real spark came from one tiny moment: before a morning walk, I saw my partner had intentionally left her phone behind, so I placed mine next to it. That simple gesture became the beginning of TUREA. TUREA is not about fighting technology. It’s about building the habit of putting your phone aside for real-life moments. With gentle tracking, shared moments, and guided journeys.