Treevity - plant trees for free with every online purchase

We've just launched Treevity an effortless way to plant trees with Eden reforestation every time you shop online. In no way does the product encourage its users to buy online, we simply understand that consumption is here to stay and want to make something good out of it. If you've already decided to buy something online, why not give at least a small part of your purchase as actual physical trees being planted across Africa and South America?

Folks, we're looking for any feedback be it good or bad. Every little comment helps! Would you use it in your browser? Why not?