How we won Hypership Day: 7 things that worked (and 1 that didn't)

Hey makers 👋

Last Friday Tobira Site Agent finished #1 Product of the Day on Hypership Day. A few of you asked how we prepared, so here's the honest version.

1. One launch, one product. Our hunter @chrismessina told us to cut everything that wasn't Site Agent, even from the gallery. We did, and the page got much easier to explain.

2. Test everything yourself first. Before launch we went through the whole product as brand-new users. A few things we weren't sure about: is this confusing, or is it just us? When the same thing came up in launch-day requests, we knew right away what people meant.

3. Turn comments into requests. When someone suggested an idea in a comment, we asked them to file it as a Hypership request, so it didn't get lost in the thread and we could ship it the same day.

4. Make requests easy to review. Name the product and the exact screen. PH rejected 3 requests as "not about this product".

5. Ship early. PH reviews every shipped request before the points count, and that takes time. A fix shipped at 11 pm may count only after midnight.

6. Answer everything. 107 comments, none left unanswered when the day closed, including the ones that came in overnight.

7. Don't stop at night. We lost #1 twice in the evening. Both times the next batch of shipped requests brought us back. Vlad kept shipping until requests closed at 6 am Lisbon time.

What didn't work: our network is in Europe, so most votes came in our morning. The US afternoon was quiet, and we had nothing planned for it. If you're EU-based, plan your US-hours push in advance.

Launching on the next Hypership Day? Ask me anything below 👇