Once you connect your ChatGPT Ads account, ThoughtMetric will pull in your ad metrics and spend, then it will line that data up against the orders your ChatGPT ads generated. You can view the data at the campaign, ad group, and ad level. Once the account is connected, ThoughtMetric pulls in the following metrics: Spend Impressions Clicks Conversions CTR Average CPC Average CPM ROAS Revenue CAC New customer and returning customer breakdowns LTV And more

The new goal widget can be used for tracking targets on total sales, number of orders, new customer sales, add to carts, sessions, and more. It shows where you stand compared to the goal and how much is left.

The ThoughtMetric summary dashboard gives e-commerce brands a single view of store performance, from total sales and ROAS down to channel breakdowns, top products, and customer trends. Every widget links to a full report, so you can scan your high-level numbers and then move into the details behind them.

Customer Journey Paths is a new ThoughtMetric report that visualizes the full multi-touch path to purchase. You can see which channels start, assist, and close each journey, and filter by channel, product name, and other dimensions to find the sequences your best customers follow. Find it in your dashboard under Customers > Customer Journey.