From Gut Feeling to Data‑Driven: How Do You Make Your Biggest Decisions?

Hey Makers, Founders, and CEOs

We all face those make‑or‑break decisions—launch timing, hiring, investment, product direction. Too often, they’re made on gut instinct, endless debates, or the loudest voice in the room.

I’ve been working on THINK25, a decision‑making engine that blends AI with the Analytic Hierarchy Process (AHP) to:

• Structure complex, subjective choices

• Detect hidden biases in our thinking

• Harmonize group input into one clear, confident outcome

It’s been eye‑opening to see how even seasoned leaders (myself included) have inconsistencies in their reasoning—and how quickly they can be resolved when you have the right framework.

I’d love to hear from you:

1. How do you currently make your toughest calls?

2. Do you have a process, or is it more intuition‑driven?

3. Have you ever used a structured decision‑making method in your business?

I’ll share some surprising real‑world examples from our beta tests in the comments.

Let’s swap notes—your insights might help shape the next evolution of THINK25 before launch.