What is the most fragmented part of your marketing workflow today?

Marketing workflows often grow across multiple tools — company knowledge, campaign planning, AI content, creatives, asset management, approvals, scheduling and publishing.

I’m curious: where does your workflow break down the most today?

Is it moving context between tools, keeping brand consistency, managing assets, approvals, publishing — or something completely different?

I’m currently building in this space and would love to understand where the biggest friction actually is.