Davide

Squarednow - Influencer Marketing Management Platform

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Squarednow is a platform for Influencer Marketing agencies working with YouTube. Squrednow simplifies the creation of reports on sentiment, engagement and audience anagraphics minimizing the effort for the agency and reducing time from days to minutes.

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Davide
Maker
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The project started from the collaboration with a real Influencer Marketing agency and it's built on validated requirements. I'm now trying to build a SaaS out of it and scale. What do you think? Are you interested in the product? Do you have any recommendations from the field?
Ankit Sharma
Sounds like a great tool for agencies! It must save a lot of time and streamline workflows.
Davide
Maker
@startupsharma it does. The agency I worked with has to do everything by hand and on demand. Their customer can come to them in any moment and they have to review all the videos by hand, ask the influencers to send them a screenshot of their private analytics and process that as well to create a report for the customer. This platform saves time linear to the number of customers an agency works with and enables self-service. It usually takes several hours or days to be able to close a report while this solution does it all automatically and all the agency has to do is click one button. Same for the creator, that does not have to stay after sending screenshots here and there. They log in to their own portal (not linked in this post as it's still under completion) and upon accepting the API permissions all the necessary data are retrieved. Moreover, customers can now have access not only to the metrics but also to processed comments. Comments are clustered with AI and this allows to know if people are positive/complaining about the creator, the promoted product, the category of products or whatever else. It's way more powerful than just sentiment analysis 😊
Nicholas Anderson
Does the platform offer features for benchmarking against competitors?
Davide
Maker
@nicholas_anderson0 it's a feature that could be easily implemented, both for the agency and for the creator. Thanks for the idea!