Sprite
AI That Makes Great Content (It's Not Magic)
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Richard Newton

Sprite - AI That Makes Great Content (It's Not Magic)

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Connect your store and let Sprite run your content operation. Schema, links, photography, publishing, every day. Other AI tools hand you a Google Doc. Sprite hands you traffic. It studies your store, writes articles your customers actually search for, generates the imagery, builds the schema, links it all together, and ships it live to Shopify whilst you sleep. Set the strategy once. Wake up to a content engine that's been working all night.

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Richard Newton
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Hey everyone, Richard here, founder of Sprite 👋 I've spent the last decade running paid media and SEO for ecommerce brands through my agency. Same conversation, every quarter: "we know content drives the long-term moat, but we can't justify the cost or the headcount or cost." Meanwhile I'm spending $1bn on marketing over the last decade! So they'd hire a freelancer, get 4 articles, lose momentum, and quietly give up. Or they'd buy an AI writing tool, generate 200 drafts, publish none of them because nobody had time to add schema, source images, build internal links, or push them live. The gap was never the writing. The writing got solved in 2023. The gap was everything around it: the strategy, the catalogue research, the imagery, the linking, the technical SEO, the publishing. Sprite is what I wished existed for my own clients. You connect your Shopify or Wordpress store, we read your catalogue, find the topics your customers actually search for, write the articles, generate the product imagery, structure the schema, wire bidirectional internal links, and ship it live on a schedule. You stay in the loop on strategy. We handle the other 95%. The thing that surprised me building this: how much of "AI content" tooling is still just a fancy text box. Real content operations are 10% writing and 90% logistics. We've spent most of our build time on the logistics. Would genuinely love your feedback, especially if you've tried to scale ecommerce content before and hit the wall. What broke for you?