The word comes from 2000s SEO, where it meant swapping synonyms until a text was unrecognisable to a filter and to a human. Fair enough that was garbage. The thing itself is just a template language: alternatives, orderings, conditionals, plurals. Same category as ICU MessageFormat, only aimed at producing many variants instead of one localized string. Cold email, product feeds, multi-locale landings.
So: is the term salvageable, or should this have been called something else from day one? I'm genuinely unsure, and I've already shipped under the name.
A template language for text that varies by construction, not by chance.
Enumerations, permutations, variables, conditionals, plurals.
Have an AI draft the template once, then render forever locally — no
per-generation API calls. Browser playground, MCP server, five MIT engines.
