Attention is eating everyone's judgment.
I keep noticing how founders, investors, even the serious operators now build with one eye on what will resonate instead of what actually works. The pitch is written for the timeline. The launch is timed for the algorithm. The product roadmap quietly bends toward whatever screenshots well.
The trap is that virality feels like validation. A post blows up, a waitlist fills, and you convince yourself you found demand. But attention and paying customers are different signals, and confusing them is how you spend six months building something that trends once and dies.
What still holds is boring: a real problem, people who'll pay, and economics that survive after the hype fades. That's the part I got obsessed with. I built SoloVault to surface early market signals and turn them into concrete ideas worth checking against actual demand, not just what looks good on a feed.
How do you tell a viral moment from a market that'll still be there next quarter?
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