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Teo Lozan

COVID Crisis Communication - SocialMedia - What 958,829 posts regarding COVID-19 say.

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Crisis communication tends to be a real problem for all brands.
Responsible communication, well-worded posts, and a high dosage of sensitivity are essential.
Here’s how brands use each platform to address the COVID-19 crisis.

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Maria Mirabela Ganta
Twitter is the most used platforms on which brands choose to talk about this COVID-19 crisis. These insights are very helpful ❤️ Thank you for sharing 🙏🏻
Adina Jipa
Massive shout out to the whole Socialinsider team: @andrei_serbanoiu @lozanteo @maria_mirabela_ganta for all their hard work studying more than 950 posts across Facebook, Twitter and Instagram to understand how brands manage this COVID-19 crisis. We discovered some pretty interesting facts: ➤ Twitter is the most used platforms on which brands choose to talk about this COVID-19 crisis. ➤ Instagram is the platform for social distancing posts. Brands use this channel to advise people on the importance of social distancing. ➤ On the other hand, most subjects on Facebook focus on information about COVID-19. This set were analyzed between October 2019 to March 2020 and more details can be found on @socialinsiderio blog. You can get the full study here: https://www.socialinsider.io/blo...