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Snapcash - Send money using Square Cash through Snapchat

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How to make money with your nudes
"snapjasmin"?
Snapchat used a lot of what and I built with The video is very similar to our video
Aw daaaaaaaang! I'm marching into Snapchat's office and demand they make it rain on us!
I'm a Stacks user (thanks!) and thought the same thing the moment I saw it. Damn!
ugh dude, that sucks
Well played, Snapchat. In the past few years we've seen the "ephemeral app for sexting with friends" (intentional or not, the greatest PR ever) expand into messaging (with Snapchat Chat), story-telling (with My and Our Stories), and now more utilitarian functionality (with Snapcash). The monetization opportunity it is obvious here but Snapcash feels like a less "obvious" extension of the platform. Of all the things you could have built, why this, ?
hey! I used to be a financial technology Reporter and may be able to help. Not answering for Snapchat, but I've been asking some tech companies and payments experts to find out why all of these companies are interested in payments (Facebook, Twitter, Snapchat, and others are all getting into e-commerce/P2P payments). Payments is a low margin industry so it's hard to actually make money unless you have a massive user base, which makes it even weirder than all these companies want to enter payments. Basically there are two reasons: It "closes the loop"-- this means that ad platforms (fb and Twitter) that have buy buttons for Goods/services will be able tell advertisers of users are actually purchasing things, or just clicking on the advertisement. The second is pretty simple -- it should make people more dedicated to your service. It's kinda hard to see if that's true without data. Hope that helps!
It's a good approach - hook people with whimsy and get them to stick with utility. :)
to me it feels like snapchat is grasping at straws to find a monetization strategy. You see a hint of it when they do special event stories and messages sent from "teamsnapchat". It just doesn't seem like a good fit for me. I think it may take away from the core functionality of the app and also pose a major security risk. Snapchat as already seen their fair share of security breaches so I would be weary to take on the responsibility of something like this. Snapchat is so awesome as-is, I would just be careful adding in new functionality.
So this is how is getting campaign money.
Payments - in theory, and in practice in China - are a huge part of the messaging endgame. Exciting/interesting to see Snapchat aggressively throwing in their hat early on. Not sure if Square would have been the partner I'd have chosen here, but maybe this will be their time to shine Snapcash starts sounding super interesting when compounded with Snapchat's recent efforts in the live event space (Our Story, etc). You don't have to be a soothsayer to see something swirling around real-time payments, events, venues, music - the ingredients are all there. Last thing is how formidable Snapchat is proving to be as a company interested in creative partnerships/integrations that some of its more entrenched competitors cannot strategically afford to partake in. Advantages of being the new kid, indeed.
Next step should be partnering with Coinbase so that you can send micro payments to accounts you follow that may be posting interesting stories
great call!
This is how you announce a new product feature! With a song and dance number:
This is very cool. I wrote up some thoughts on why I think this is a look at the future of paying friends on mobile
nice article. will be worth comparing this partner approach by Snapchat to whatever Facebook rolls out on Messenger
Interesting how they launched this feature on android first
yes! that would be phenomenal.
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