Smol
The privacy-first AI Photo, PDF and Video compressor for Mac
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Jano le Roux

Smol - The privacy-first AI Photo, PDF and Video compressor for Mac

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Compress unlimited images, PDFs, and videos 100% locally on Apple Silicon. No file size caps, no daily limits, no cloud uploads — $29 one-time. The Mac compression app with no quotas. Most image compression tools are dumb. They were built for the previous era of the internet. They treat every pixel almost equally. At Smol, we built a neural compression pipeline that analyzes an image semantically and decides what actually matters to the human eye.

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Jano le Roux
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✨Introducing Smol for Mac. A tiny app that makes huge files dramatically smaller — right on your Mac. • 100% offline & on-device • Compresses images, PDFs, and videos • Built with a neural compression pipeline • Designed for faster websites & workflows • Lives in your menu bar • No subscriptions • No accounts • No uploading private files to random servers Made for designers, developers, creators, and anyone tired of seeing: “File too large.” Photos are STILL the #1 thing absolutely murdering website speed. We built Smol — a neural network pipeline that compresses images for the web better than anything else on the market. Period. Proof? Just shipped our own site with it. Perfect 100/100 Lighthouse across Performance, Accessibility, Best Practices, and SEO. Most image compression tools are dumb. They were built for the previous era of the internet. They treat every pixel almost equally. At Smol, we built a neural compression pipeline that analyzes an image semantically and decides what actually matters to the human eye. Things like: • Faces • Edges • Text • Depth • Focus areas • Visual attention We preserve detail where humans notice it most and compress aggressively where they don’t. The result: Dramatically smaller images that still feel sharp, clean, and premium.