Founders - would you pivot mid-pitch if you feel you have lost the room?

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Pitching anything is nervewracking. In front of a room of experts, all eyes on you. Unless the audience is disengaged and have their eyes on their phone of course.

This is true of sales, but is equally true when pitching to potential investors.


So here's my question. If you've prepared your pitch deck, with a script that is fully rehearsed... what happens if you sense you have lost the room?

Do you keep pressing ahead with your rehearsed pitch, knowing that it will be professional and polished?

Or do you pivot and try and re-engage your audience by following a different path? If so, what do you do with your slide deck?

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So I've had some feedback offline about this topic - and it seems that there is a difference between first time founders (much more likely to stick to a fixed script) compare to second/third time founders who are more likely to be willing to take a risk and pivot to a different topic when the room suggests that would be a better avenue to explore. Does this align with your own experience?