Would you trust a small independent provider with your online identity?

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Email addresses and social handles often become long-term identities. They are used for account recovery, professional contacts, communities and years of personal history. But most of us build those identities on platforms we do not control.

I built around a different idea: one matching email address and Bluesky handle, managed from the same place:

📧
🦋 @

is independently built and operated in Denmark, without ads or data mining. It supports open standards such as IMAP, SMTP, CalDAV and CardDAV, so users are not locked into one app.

I am working on support for custom domains. The goal is to let users buy and own their own domain, then use as the service behind it. That makes the identity genuinely portable: your domain belongs to you, and if you ever decide to leave , you can take the domain, your identity and all of your data with you.

My long-term ambition is to move the platform towards a steward-owned foundation, so it can exist beyond its original founder.

I would genuinely like your perspective:

What would you need to see before trusting a small independent service with an important email address or online identity?

Would it be transparency, open-source components, regular backups, third-party audits, easy exports, a clear succession plan, or something else?

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