Why I am building a behavioral fintech app that connects emotions with savings

Growing up in a middle-class Indian household, I've learnt that savings isn't just about money.
There's a strong emotional and cultural association with financial wellness.

Money in India is tied to far more than income and expenses.

• guilt (“I should be saving more”)

• fear (“What if something happens tomorrow?”)

• comparison (“everyone my age is doing better”)

• family pressure (“I can’t afford to fail”)

Statistics have shown that Indians struggle with daily savings habits as well.

Having seen this in my own family, I came up with a solution to connect emotions to savings, to reward the smallest wins of saving daily.

What do you all think of this?? Have you also noticed the same?? Or am I taking this differently?