We got accepted into Google Cloud for Startups — here’s why that matters for us

Hey PH community 👋

We’re currently building MasterPlan, a SaaS platform for paid media professionals, and we’re still in waitlist mode.

Recently, we were accepted into the Google Cloud for Startups program — and I wanted to share why this milestone actually matters at this stage.

For early-stage SaaS products, infrastructure is a strategic decision, not just a technical one.

Here’s what this changes for us:

• Cloud credits → more runway to invest in product instead of infrastructure
• Access to Google Cloud specialists → validation of our architectural decisions
• A scalable foundation from day one
• Better support for evolving our AI-driven planning features

At waitlist stage, it’s tempting to optimize only for speed.

But we’re intentionally optimizing for long-term scalability and reliability — especially since our users manage real media budgets.

For those who’ve been through startup cloud programs:

Did it significantly impact your growth or product evolution?

Would love to hear your experience.

Happy to share insights from our application process if helpful.