We built an AI research agent that actually simulates how your consumers think

byโ€ข

Hey Product Hunt ๐Ÿ‘‹

I'm XD from . Most "AI research tools" are glorified autocomplete โ€” fast at generating text, but terrible at understanding why people make decisions.

We wanted something different: an agent that could simulate real consumer behavior, conduct in-depth interviews, and trace its reasoning from insight back to evidence.

What makes atypica different:

  • AI Personas built from 10K+ deep interviews โ€” not just demographic data, but consistent personalities with authentic cognitive patterns (85% human-like accuracy)

  • Full research workflows โ€” from persona generation โ†’ AI-led interviews โ†’ behavioral analysis โ†’ structured reports

  • Minutes, not weeks โ€” we've run 1M+ simulated interviews, turning research timelines from 3-4 weeks into under 30 minutes

This became possible because recent advances in reasoning models finally let us build agents that can plan, decide, and explain โ€” not just generate.

We're launching soon. If you're building AI systems beyond "prompt โ†’ response" or tired of surface-level research tools, I'd love to hear your thoughts.

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