Launching Saturday: I fell in love with a board game I couldn't give to anyone

Leela (Gyan Chauper) is the Indian board game that Snakes and Ladders was made from, before it lost its meaning. 72 squares, each one a state of mind.

But you don't play it alone. You play it with a facilitator - someone sitting across from you, asking what you see on the square you just landed on. Without that person it's a pretty board and nothing happens. That's why almost nobody plays it, and that's what I couldn't get over.

So I built the facilitator in. An AI guide runs the session one-on-one: it helps you shape the question you actually came with, and talks with you about every square. It asks instead of advising - and honestly, getting it to stop advising was the hardest part of the whole build. Every model wants to hand out tips.

The Russian version has been running since 2025, 1,600+ games. English launches Saturday.

Two things I'd genuinely like to hear before then:

1. If you've built anything conversational - how did you keep it from collapsing into an advice bot?

2. It's EUR 19 once, three starts free. For something you might use twice a year, does one-off pricing read as fair, or as expensive?

Not asking for upvotes. Saturday happens either way. I'd rather have this stress-tested by people who build things.