I spent 3 months researching how AI engines choose what to cite. Here's what I learned.

I launched AEO Table on PH today — a tool to track whether your brand shows up in ChatGPT, Google AI Overviews, Perplexity and Gemini. But the interesting part is the research behind it. I spent 3 months digging into citation data, and some findings surprised me: → 80% of pages ChatGPT cites don't rank in Google's top 100 → AI search traffic converts at 14.2% vs Google's 2.8% (5x difference) → Only ~12% of sites use structured data, yet FAQPage schema increases AI citation probability by 3.2x → Brands are 6.5x more likely to be cited through earned media than their own domains The gap between traditional SEO and AI visibility is massive. Most businesses are optimizing for a search engine their customers stopped using.

Curious — is anyone here tracking AI citations for their brand yet? Or still figuring out how AI search fits into your strategy?