How do you pick the first ad formats to test? (I built AdMakeAI)

Hi, I'm Mesmer Lord, the solo founder of AdMakeAI. I started it because the bigger brands a small business competes with on Meta aren't smarter. They have a creative team and test far more ads.

What it does: you upload a product photo and it makes finished ads in every Meta placement size, plus UGC-style 9:16 video ads with AI avatars. It also tracks competitors' live ads in the Meta Ad Library and shows which ones they keep running, so you can remake a format that's working with your own product. Finished ads go to your ad account as a draft campaign through Meta's Marketing API, and there's an MCP server if you'd rather work from Claude or ChatGPT.

A question for anyone running ads: when you start testing a new product, how do you choose the first formats? Copy what competitors keep running, start from proven templates (product-in-hand, before/after, testimonial), or something else?

New accounts get 30 free credits with no card. If you'd like to test it properly and tell me what's missing, I'll give you a free month of Starter (500 credits): sign up, then email support@admakeai.com with your account email.

https://admakeai.com