Building RaiseFluent alongside my fundraising eBook. Poke holes in the plan?

I’m writing my first eBook on fundraising for founders looking to raise funds for the first time.

Should you raise, bootstrap or walk away? Learn how fundraising really works, with real deal stories, worked examples and simple diagrams.

Halfway through, I noticed the most useful parts weren’t the chapters. They were the frameworks founders kept asking me for: how to build an investor list, what to say in a first email, and how to run a raise as a process instead of a string of hopeful calls.

So I’m building RaiseFluent alongside the book.

What it is: A step-by-step system with the investor lists, outreach scripts, deal decoder and negotiation playbook to run every stage, from first email to signed term sheet.

Who it’s for: Founders raising for the first time from pre-seed to Series A without a warm investor network

Why me: I’ve spent years in investment banking and fundraising advisory. This is the playbook I wish founders had walked in with.

What I’d love feedback on:

• Book first, tool first, or launch both together?

• Which free tool would you actually use in the middle of a raise?

• If you’ve raised before, what’s the one thing nobody told you?

Happy to return the favour on whatever you’re building.