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🔍 SEO + GEO: How are you getting discovered?

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SEO was about being found on Google.

Now AI is becoming the new discovery layer.

For those thinking about GEO...

What’s the biggest change you’ve made so far?

• New content?
• Better documentation?
• Structured data?
• Something completely different?

What methods are actually working better for you right now?

Would love to see what makers are experimenting with đź‘€

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For me- building topical authrority on brand centred topics is the best bet. Following this thread for insights.

P.S. we just launched this where we are showing this for 250+ categories for free

 Congrats on the launch!

Really fits well with today’s discussion around SEO, GEO, and brand discoverability.

I’m curious, how are you including companies in your search system? Are all brands discoverable in SerpRankings, or is it based on specific criteria/categories?

 So right now I have only added the most popular software categories that would be most helpful for folks. I have also added a way for users to suggest new categories that we should track.

Brands are discovered as soon as they feature in the tracked categories and then we keep recording their performance.

And thank you so much for supporting this. Means a lot. Let me know if I can help.

 Got it! Thanks for explaining.

I’ll definitely go deeper into it. Looking forward to seeing our category and brand appear in your search as well =)
Let's stay in touch.

 Yeah if you don;t find the category please inform us via the Add a Category form or just let me know here- whatevre is convenient

I could notice that more people dedicated their time to the FAQ and the footer section (Product Hunt as well) :)

 Yes, I think the FAQ part is definitely connected to GEO - AI search prefers clear Q&A formats because they are easier to understand and extract. The footer is probably more about SEO + entity signals (links, brand information, structure).
I’d also add the blog section - consistent, topic-focused content helps build authority and gives AI more context about your expertise.

 The most difficult part is to get into the most quoted sources (Wikipedia, Reddit, Forbes etc) :D

Yes...Getting mentioned by trusted sources takes time and usually comes after building enough authority, unique data, or a strong story around the product.

For us it's been documentation more than anything. Writing pages that directly answer what people type into ChatGPT etc, not just what ranks on Google. I think writing for the question, not the keyword, is the actual shift.

That’s an interesting point. I think this is where SEO and GEO are starting to overlap - focusing less on ranking for a keyword and more on creating clear answers for real questions. What are you building right now?

 We've built RezunateLLM, which is a middleware that sits between your code and the LLM providers. Two big pieces: PII Guardrails (catching and redacting sensitive data before it hits the model or leaks back out), and Prompt Management (versioning your prompts, rolling back safely, testing changes without redeploying your app).


Basically, the layer that keeps LLMs safe. We are launching on Product Hunt soon, but if you want an early look:

Would genuinely love your feedback or any suggestions before launching, seeing that you have launched recently on Product Hunt.

 Checked out RezunateLLM.
I definitely think it’s interesting enough for a Product Hunt launch. And from my experience, one of the strongest paths for launch success is building the community around the product before the launch day itself - sharing the problem, collecting feedback, and involving early users.

So I think you’re already moving in the right direction by starting these conversations early.

The biggest change for me has been creating clearer and more specific content around real user questions instead of publishing generic seo content.

I have also started using Reddit more actively. I think ai tools increasingly rely on community platforms like Reddit to understand real user experiences and natural discussions. Because of this, it is becoming important not only to publish content on your own website but also to share genuinely useful comments and experiences in relevant communities.

Better documentation and structured data definitely help. However, real examples, comparisons, faqs and consistent terminology across the website seem more effective to me.

 I can't get on Reddit as often as I'd like yet, but I'm seriously thinking about going much deeper there.

From your experience, what path would you recommend to get started? Would you focus on consistently answering questions in a few subreddits first, creating original posts, or something else?

 First, I’d recommend choosing a few subreddits and becoming consistently active in those communities by contributing to discussions and leaving useful comments. Every subreddit has its own culture, structure and rules, so it takes time to understand how each one works.

Reddit is quite different from other social media platforms. People can react very negatively to ai generated content, direct advertising and excessive self-promotion. Your priority should not be promoting your product but genuinely helping people and communicating in a natural way.

In my opinion Reddit is one of the most time consuming platforms to grow on. However, when used properly, it is also one of the best places to build a strong and loyal community.

At the beginning, I would avoid very large subreddits and start with smaller, more niche communities. It is better to build trust and credibility there first and then gradually move into larger communities.

 Thank you for taking the time to explain everything in such detail !

I'll follow the approach you suggested.

What are you building now?