Why do users pay for software they can't figure out how to use? 🤔

Let me ask you something uncomfortable. 👇

You've built a great product. The features are there. The UI is clean. The engineering is solid. But users are still churning. Still ghosting after the trial. Still submitting support tickets for the most basic things. 😤

Sound familiar?

Here's what's actually happening 🔍

Your users open your product with a goal in mind. "I want to generate a report." "I need to set up my integrations." "I want to invite my team." Simple goals. Clear intent.

But then reality hits 💥

They're clicking through 5 different menus. Reading tooltips that don't help. Watching YouTube tutorials just to do something basic. Sending a "how do I..." email to your support team. Opening ChatGPT in another tab to ask what to do.

And then they leave. 📉

Not because your product is bad. But because the gap between what they want to do and how to do it in your product is just too wide. 🧠💻

This is the real reason products fail. Not bad features. Bad accessibility of those features.