Beyond Installs: What Really Drives App Growth in Japan?

Japan has a unique reward ecosystem known as Poikatsu (ポイ活), where users earn points through everyday activities.

At Rocket ADs, we're transforming this culture into performance advertising technology, helping global apps and games acquire valuable users in Japan and Korea.

We'd love to hear from fellow founders, app developers, and growth marketers:

When acquiring users in Japan or Korea, what's your biggest challenge—acquisition costs, retention, or converting installs into meaningful engagement?

Let's exchange ideas!