Rocket ADs: Beyond installs, we drive results

Hey Product Hunt! 👋 I'm Minki, co-founder of aix, the team behind Rocket Ads. After nearly two decades in mobile marketing, one question kept coming up: Why do we treat an app install as success when the real value begins afterward? Japan gave us a different perspective. Japan has a unique culture called "Poikatsu" (ポイント活動), where millions of consumers actively earn and use reward points through everyday activities. Over time, this culture has evolved into a sophisticated ecosystem of reward-driven user engagement. We saw something bigger than a local advertising model. We saw an opportunity to transform this consumer behavior into a scalable, technology-driven advertising infrastructure. That's why we built Rocket Ads. 🚀 Rocket Ads connects global app and game advertisers with local reward media across Japan and Korea. Our proprietary campaign design technology aligns user incentives with measurable business outcomes, from app installs and registrations to in-app milestones, purchases, and subscriptions. And this isn't just a vision anymore. Today, innovative and exciting mobile apps and games from around the world are already running campaigns through Rocket Ads, reaching and acquiring valuable users in Japan and Korea. From emerging startups to established global publishers, we're helping businesses connect with local audiences through campaigns designed around meaningful user actions—not just downloads. Our ambition goes beyond Japan and Korea. We're building a global engagement advertising infrastructure that connects local media ecosystems with advertisers worldwide. We're excited to bring Rocket Ads to the Product Hunt community and hear what you think! For fellow founders, app developers, and growth marketers: What's the biggest challenge you face when expanding into Japan or Korea? We'd love to hear your experiences and ideas! 🌏

Forum Threads

p/rocket-ads

•

8h ago

Beyond Installs: What Really Drives App Growth in Japan?

Japan has a unique reward ecosystem known as Poikatsu ( ), where users earn points through everyday activities.

At Rocket ADs, we're transforming this culture into performance advertising technology, helping global apps and games acquire valuable users in Japan and Korea.

We'd love to hear from fellow founders, app developers, and growth marketers:

View all