This is how those guys got 300K+ signups, according to Sean Ellis.
http://growthhackers.com/slides/...
It's an amazing achievement for a product that's not officially launched!
P.S. I just hope they can provide value soon because startups that build anticipation and make people wait... are sometimes met with frustration. Not to mention the psychological side: building a product up to be this amazing thing sets the bar pretty high, so expectations are high.
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