James Cioni

RevFirma - Control which digital ads people see inside your property

Organizations secure buildings, networks, and data. The digital influence reaching people inside their physical locations is uncontrolled. RevFirma creates a digital perimeter that allows organizations to control the digital influence surrounding their property. We first tested the system in Carlton Landing, Oklahoma, absorbing 146,000+ external ad impressions targeting people inside the community. Every physical place has digital influence. RevFirma gives owners control of it.

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James Cioni
Hi everyone — James here, founder of RevFirma. While building AI Sales Staff we discovered something strange. Physical locations secure their buildings, networks, and data, but they have no control over the digital influence reaching people inside those spaces. Competitors, recruiters, and vendors can target employees, customers, patients, or guests while they are physically inside a location, and the organization usually has no visibility into it. That didn’t seem right. So we built a system to test whether that territory could actually be managed. Our first experiment was in Carlton Landing, Oklahoma. The system intercepted over 146,000 external ad impressions targeting people inside the community. That experiment revealed something bigger. Every physical location already has digital influence surrounding it. RevFirma is our attempt to build infrastructure that gives organizations visibility and control over their digital territory. Would love feedback from the community. YC application
James Cioni

Here’s the demo if anyone wants to explore it.
https://demo.revfirma.com

Joseph Smietanski

Really impressive. This is one of those ideas that feels obvious in hindsight. Surprised this space isn’t already crowded.

James Cioni

@joseph_smietanski Thank you for helping me lay out the future brand vision and being part of the first test group. Let's keep protecting our digital infrastructure space from bad actors!

James Cioni

@joseph_smietanski Physical locations should control the digital territory around them. We have been letting revenue leak for years.