Should AI Overview visibility become a marketing KPI?

Search performance reports typically include keyword rankings, organic impressions, clicks, and conversions.

As Google AI Overviews appear more frequently during commercial research, marketers have another part of search visibility to measure.

A product comparison query might trigger an AI Overview that mentions several brands and cites sources used to generate the answer. A company could rank organically for that keyword while competitors receive more attention within the AI-generated summary.

Tracking which keywords trigger AI Overviews, how often a brand appears in those answers, and which websites receive citations help teams understand their visibility for specific buyer questions.

These measurements are particularly useful for commercial queries where customers compare products, evaluate features, and research pricing.

Are you including AI Overview mentions and citations in your SEO reports? How are you measuring them alongside traditional search metrics?