Are AI Overviews influencing buying decisions?

A Semrush study tracking 600,000 keywords over six months found that AI Overviews were increasingly appearing in searches where buyers research products, compare options, and evaluate potential purchases.

The study identified finance, education, and electronics among the categories experiencing significant growth in AI Overview appearances.

These industries often involve longer buying journeys, with customers researching multiple providers, comparing features, and reviewing costs before making a decision.

As AI Overviews appear more frequently during these searches, the brands and sources included in the summaries become important to the research process.

At ReSO AI, we help brands track their visibility across AI-generated answers, identify which commercial queries feature their competitors, and monitor the sources influencing AI citations.

Want to know which of your commercial keywords trigger AI Overviews and whether your brand appears in them?

Reach out for a free AI visibility report.