Quickenrich just crossed $55K MRR, and their growth story is worth paying attention to.

Brand searches went from 70 to 4,600 in five months.

That’s 65x.

They now run about 1B enrichments a month.

An enrichment is one request for contact or company data. Give it a name and company, and it returns verified details like a work email, mobile number, or job title.

Tom Blue shared what’s driving their growth:

Kill them with value and they will kill you with referrals.

Keep improving your product.

Data Expansion: We just increased our international coverage by 10x.

Here’s what GTM teams can take from it.

1. Make your value easy for customers to repeat.

Tom’s advice is to deliver so much value that customers refer you. But referrals happen best when someone can explain what you do and why it worked.

Quickenrich’s homepage says: “B2B Data That Others Miss.” A prospect can test that claim against their own list, then repeat it to a colleague in one sentence.

Your most successful customers are the ones achieving their desired outcomes. Ask them how they would describe your product, then use their words in your messaging.

2. When your product can serve more people, tell them.

Tom points to product improvement as a growth driver, including a 10x increase in international coverage.

For a data company like Quickenrich, coverage is core to the product.

Quickenrich’s 10x international coverage expansion means sales teams selling outside the US can now find contacts they couldn’t find before.

3. Remove friction between the customer and their desired outcome.

Tom didn’t mention pricing, but it’s worth noting: people don’t buy a product to manage credits, meters, or usage limits. They buy it to reach an outcome.

When pricing makes customers question whether every lookup is worth it, they may scale back before they’ve found everyone they need to reach.

Quickenrich reduces that friction by including mobile numbers rather than upselling them, and its top tier removes usage caps altogether.

4. Give prospects a reason to act.

Tom closed a recent LinkedIn post by offering 25,000 free credits to anyone who comments.

🎉🥳 This is how you celebrate progress and give the next prospect a reason to try the product.

If you want to follow their progress, QuickEnrich is launching on Product Hunt at midnight:

https://www.producthunt.com/products/quickenrich