Pavel Demeshchik

Anyone else feeling overwhelmed by the amount of incoming information lately?

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Hi PH! 👋

I’m Pavel, founder of Quartz.

Quartz started with a frustration. At some point, I began feeling like I was drowning in the amount of information I had to keep up with. It was always a challenge, but ever since ChatGPT was released, it feels like the volume of content everywhere has multiplied.

In 2026, AI-generated content across social media, email, and other channels is growing incredibly fast. That’s the reality we live in now, and we need better ways to separate what matters from what doesn’t.

For me, the first frontier was my email inbox.

Email was never designed with privacy in mind, and generative AI has made an already noisy channel even noisier. Three years ago, I might have received a couple dozen unwanted emails a day: spam, cold outreach, newsletters I never signed up for. Today, it’s easily 100+.

The hardest part isn’t the spam itself. It’s finding the important emails from colleagues, clients, friends, and family buried underneath all the noise. I used to spend hours every week just sorting through my inbox.

Quartz is the tool I built to solve that problem for myself, and it’s been a game changer.

And if you’re struggling with your inbox too, I’d be happy to let you try Quartz.

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