Launched by the COO of Salesforce. From the BI article: "The way it works is pretty straightforward. The app links to the user’s calendar and starts prompting them for individual feedback. You get to choose if a recent “interaction,” like a meeting or phone call, select if it was good or bad, and then leave private comments that show up in individual timelines. This gives a full database of feedback that’s tied to your calendar events, giving more context around the set of interactions." http://www.businessinsider.com/g...
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