PPC Bee
Tool for automation of PPC product campaigns for webshops
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Kim Døfler

PPC Bee - Tool for automation of PPC product campaigns for webshops

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PPC Bee is an online tool that increases sales performance of online stores through the automated generation of search Ads for an unlimited number of products. PPC Bee improves paid search campaign performance and helps agencies and online stores reach the highest possible performance of their search campaigns.

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Kim Døfler
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I met some of the makers of PPC Bee at Techcrunch Disrupt some weeks ago. I think the tool sounds really interesting, does any of you have any experience or advice in relation to AdWords automation? One of the founders showed me that they could take any JSON API and make AdWords based on the data. Another cool thing is that you can make text templates and they merge in the data from your API​. They also have integrations for popular services like Shopify :)
Jirka Fiala

This tool helps you transform your data feed into highly relevant PPC product campaigns for: AdWords, Sklik and Bing.

First step is data cleanup. There are endless possibilities with split, merge, find & replace, add prefix/suffix, RegEx transformation of data in your feed. You can also combine and break data into custom variables.

Using your polished data, PPC Bee then creates keywords, ads, ad groups and campaigns for search network - everything in your determined sturucture. Smart truncating for exceeding characters. Dynamically insert data like price, promotions etc. and sync them as often as you need. Simple DSA campaign export.

There is an initial setup wizard for newbies as well as quick support via in app chat, email and phone. Support also involves optimization as well as further education.

Active, customer driven development - new features all the time.

Pros:

PPC automation tool with very well thought through campaign creation process. Many possibilities for data transformation. Helpful support.

Cons:

Initial setup can take some time, but it is quite intuitive for an experienced PPC specialist. Pricing might be a bit confusing.