We built PixFit originally as an internal tool because seasonal campaigns were killing our capacity

Quick story on why PixFit exists.

We run creative for a lot of brands, and every seasonal moment - Christmas, Easter, any big event where every brand floods the feed with promos, turned into the same bottleneck. Not the ideas. Not the design. The re-adaptation.

Here's the math that broke us: each campaign needs at least 8 pieces (one per placement), and every brand runs at least 4 campaigns at once, different offers, different promos, all live at the same time. So a task that is purely repetitive got multiplied over and over.

The painful part: once you had the creative asset approved (what we call master asset) and ready to run, making the 8 adaptations took roughly as long as making the original. Multiply that across every campaign, across every client, and the effort scales exponentially - for work that adds zero creative value.

So we built something internal to kill that step. Upload the master creative, get every format ready to ship. It made that part of the job at least 8x more efficient, and across all our clients the difference was night and day.

Curious if this resonates with other teams here:

- How many formats does a single campaign end up needing for you?

- Do seasonal peaks (Christmas, sales events) break your workflow the same way?

- Are you adapting manually, with templates, or something automated?

We polished the internal flows enough that we're finally opening it up to everyone - more about PixFit that very soon 👀