Greycork Living Room Collection - The new standard for furniture

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Hi all, we launched our Indiegogo campaign on Monday of this week, and the feedback has been great. We'd love to hear your thoughts, questions and comments - please let us know here!
To see some of the press we've received, I've included a few links below FastCo.Design - Refinery29 - Curbed - Architect Magazine -
Congrats on the launch! Curious how you're seeing trends in your space play out - I saw Tylko launch at the LAUNCH Festival in 2014. They're letting users customize their furniture during the checkout process. Do you see the furniture customization trend happening concurrently at the pre-purchase phase and post-purchase? Or will the pre-purchase tools like Tylko be relegated to use by professionals like architects, interior designers etc that service consumers? Love the product! Will definitely try it out next time I'm moving into an unfurnished place :)
awesome stuff John. I've been following Greycork for a while since I heard of it through Arsenal. Curious, what challenges did you go through in making this product a reality?
Hi Warren, thanks for that. Tough question you've asked, I'm afraid I don't have a great answer that wouldn't be too long-winded, since there were (and are still) plenty of challenges. What I will say, however, is when building a physical consumer product it's critical to follow a thorough and repeatable design process. For us, we use principles and tools from IDEO's Human Centered Design, MIT's Product Design and Development, and RISD's critical making.
has been cool to watch this evolve man. Keep up the great work!
Awesome job guys!
Great Providence start-up! I have personally sat on their living room set prototype, and it is comfortable and great.
Thanks for the vote of confidence, Jon!
One of my favorite fast-rising vertically operated (John has a stake in the main factory, it's family-owned) business. Keep an eye out for these guys.
how do you get the top image to be animated? gif?
Yep it's a GIF
Look great! Tiny bit of feedback: the audio in your IGG video is pretty rough. The music is way too loud and the voices all sound muffled. The visuals are pretty spot-on though.
This is nice. Well done.
Love the loft concept. Living for a night there via Airbnb is an excellent way to get the furniture out of the showroom and make it more tangible.
This looks so cool! Is there a chance to get the whole pack shipped to germany? High-Five, Alex.
unfortunately at this time we do not. Sorry, Alex.
I personally love modular furniture. It's a great way to have more capacity in your house as and when you need it. This actually looks like a great solution for a kids room. When you need extra mattresses for a friend that's staying over, or just somewhere for the kiddies to sit while they're in between play time! I would definitely like to see more iterations of this design coming out in the shops one day!