Pattern - Agentic content strategist for short-form creators

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Pattern learns who you are as a creator and watches every post you make, then tells you what to post next. Fix drafts before you post, turn viral videos in your niche into ideas in your own voice, and get a fresh content plan every week.

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Hey Product Hunt! Stephen here, solo founder of Pattern and a content creator myself.

We first launched here in May. Since then 300+ creators have signed up, and their feedback changed the product a lot, and I'm excited to share the new version with you!

What's new:

• Draft review: upload your video before you post and see what to fix while you still can

• Competitor analysis: paste any viral video link from your niche and Pattern breaks down why it worked, then turns it into ideas that fit your style. Steal the idea, not the video!

• Carousels and photo posts: Pattern now reads more than just video

• AI chat: ask Pattern anything about your content and get answers grounded in your own posts, pillars and performance

• Viral research: we analyse thousands of viral short-form videos every week to learn what's working right now, so your ideas and feedback are based on what's actually performing, not just your own history

• Schedule and cross-post straight to Instagram and TikTok

• A full redesign, so it's quicker to get from insight to filming

What hasn't changed is the core: Pattern learns who you are as a creator first (your pillars, tone of voice and what actually performs for you), so nothing it tells you is generic.

I'd love your honest feedback, especially if you're posting on TikTok or Instagram!

 Congrats on launch! Does Pattern also work well for B2B businesses or is it more for B2C?

 Thanks Davit! Pattern works well for B2B businesses too as we've seen from our existing users, some of them are business accounts!

if you are getting leads / want to do more stuff on social media network, Pattern can definitely help.

I also listened to a YC podcast recently and found it super insightful, saying traditional social media like Instagram / TT are undervalued for B2B market, even though it isn't a typical communication channel but your target persaons are also a consumer themselves so it is still a great way to be used for discovery!

 Looks super good! Love the idea, congratulations on the launch, looking forward to using it.

 thanks so much, please share any feedback!

 when the ai chat gives advice, does it ever suggest pivoting your content pillars entirely if the past performance data is just completely flat?

Does it also create content for you or only suggest?

 it suggests new content ideas and provides the scripts / captions but you have to film it yourself!

Love the idea of making content creation more personal rather than just chasing trends! 🙌 Curious to know how Pattern learns a creator’s unique voice over time.
Does it also adapt its suggestions based on what performs best for each creator?