Pactto - The room where creative teams align and AI takes action
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Pactto is a new AI platform for creative teams to present work at studio quality, review assets assisted by AI agents that understand creative intent, capture every note, and can make changes live. Unlike Zoom or Google Meet, where context disappears when the call ends, Pactto rooms remember everything. Every conversation, every decision, every piece of feedback.


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Been using Pactto and really like being able to bring people into the same canvas and work with AI together. Happy to see this out there, Demian! Congrats to you and the team.
The canvas along with AI agent is impressive! The quality of videos and how they play smoothly is shocking. Great product, I can see love on every detail.
@alvaro_raminelli thanks a ton! 🔥 Can't wait to hear your feedback. 👋
review really is the bottleneck now, not generation. agents in the room is clever 👏 do agencies adopt it first?
Nice to see this one go live, Demian, congrats. When feedback in a room is vague, say a client wants something to feel warmer, does the agent ask a clarifying question first or just show a version and let people react?
@protsenkoalexandra Thanks so much, Alexandra, glad you're here for the launch! It shows a version first. "Warmer" means something different to every person in the room, so it's usually faster to just put something on the table and let people react. Nothing gets applied until someone accepts it, though. And because it's been following the conversation, you can just say "hmm, a bit less orange" and it knows what you mean.
@adonis_amorim Thanks, that's clear.
@protsenkoalexandra thank you for your comment, and question. The feedback comes from other humans, and the agent can take action based on the human feedback. Hope it clarifies. And looking forward to hearing your thoughts if you use @Pactto 🙏
the "context disappears when the call ends" part hit home. we lose so much feedback after client calls on meet
one question tho, if 3 people give conflicting notes on the same asset, does the AI wait for someone to decide or just apply whatever it hears? would want to know before using it with clients
congrats on the launch!
@suryansh_tiwari2 Thank you for the message and for the question. It feedback conflicts with other feedback, the AI assistant is able to capture the conflict and provide clear explanations (and suggestions) for how humans (yes, you!) can reason and land on a decision. Looking forward to hearing your thoughts. 👋
"context disappears when the call ends" is such an underrated problem, most review-call tools solve for the meeting itself and treat the aftermath as someone's job to write up later. third launch with 8 reviews already is a good sign you've kept iterating instead of just riding one launch. does the room distinguish between a decision that was actually agreed on versus a suggestion someone floated and got shot down, or does it capture every comment as equally weighted feedback
@demianborba fair, that's really an invitation to go test it rather than take my word for it. will set up a room and see whether the agent's decisions actually hold up against a suggestion that got shot down mid-discussion, that's the case I'm most curious about since it's the one that trips up most note-taking tools
i think the agency moment is the client who shows up at v4 and reopens something killed back in v2. if the room can show why it died, that's a full round saved. does the ai flag that yet