Hooked - A guide to building habit-forming technology.

This is easily my go-to book for whenever I'm exploring product design - it's what I consider the top 5 most important books for building any software company or launching new products.

I love this book, it's simply amazing. Read it couple of times. It's such a pleasure connecting with you on Product Hunt as well @nireyal

Just recommended this the other day to @aaronlammer - such a good book.